Influencer Marketing

YowieLogo

Yowie Surprise Inside Chocolate Confectionaries

Yowie asked if we could help spread the word about the Yowie Surprise Inside Chocolate Confectionaries with US consumers leading up to easter 2016. The result was incredible with top performing influencer videos on YouTube generating more that 3.5mm views! Total views from the campaign provided Yowie with $400k worth of earned media value.

YouTube Channel: https://www.youtube.com/user/YowieWorld
Duration: 60 days
Number of videos:  15
Current Total Views: 4mm

“Friends of Yowie” Playlist – Use the list icon in the upper left of the video to see other influencer videos in the campaign.

 


 

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Jakks Pacific

Our team members were asked to share new toy products from popular IPs with the top influencers in the toy vertical on YouTube. We were able to do many campaigns for Jakks Pacific over the course of 6 months to share new releases for products such as Disney “Olaf-a-lot”, “Max Tow”, “Star Wars Rebels”, “miWorld”, “Mario Universe”, “Godzilla” and “Filly Butterfly”. The result was over 10mm earned media views worth more than $100k and successful product launches exceeding corporate sales goals for Jakks Pacific.

YouTube Channel: https://www.youtube.com/user/Jakkspr2
Duration: 6 months
Number of Campaigns: 8
Number of videos: 68
Current Total Views: over 10mm and counting!

“Friends of Jakks Pacific” Playlist – Use the list icon in the upper left of the video to see other influencer videos in the campaign. Visit the Jakks Pacific YouTube channel to see all “Friends of..” Playlists filled with influencer videos generated by our efforts.

 


 

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Mattel – Max Steel

Mattel had the need to share the new Max Steel with US consumers for the launch of the new toys associated with the revamped show. We enlisted influencers to do product reviews of the toys and upload their videos to YouTube. The results were 7 videos generating almost 700k views and the new Max Steel toy line had a very successful launch.

Max Steel YouTube Channel: https://www.youtube.com/user/OfficialMaxSteel
Duration: 60 days
Number of videos: 7
Current Total Views: over 700k earned media views and counting!

“Friends of Max Steel” Playlist – Use the list icon in the upper left of the video to see other influencer videos in the campaign.

 


 

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Little Orbit

Little Orbit makes top level games for iPhone and Android devices based on popular movies. They asked that we help them generate influencer videos for each game prior to launch with influencers pushing people to download the game via the app stores. The results were hundreds of thousands of views and top rankings in the app stores directly after launch.

Little Orbit YouTube Channel: https://www.youtube.com/user/littleorbit
Duration: 6 months
Number of Campaigns: 5
Number of videos: 143
Current Total Views: over 2mm views and counting!

“Friends of Little Orbit” Playlist – Use the list icon in the upper left of the video to see other influencer videos in the campaign. Visit the Jakks Pacific YouTube channel to see all “Friends of..” Playlists filled with influencer videos generated by our efforts.

 


 

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Tri-Star Products Power Pressure Cooker XL

Tri-Star Products asked us to deliver their Power Pressure Cooker XL to influential YouTubers that share recipes online. We were able to deliver great content totaling more than 1.5mm views that actually converted at 2.5% into sales for their online direct response campaign.

Power Pressure Cooker XL YouTube Channel: https://www.youtube.com/user/powerpressurecooker
Duration: 3 months
Number of videos: 21
Current Total Views: over 1.5mm and counting!

“YouTube Loves Power Pressure Cooker XL” Playlist – Use the list icon in the upper left of the video to see other influencer videos in the campaign.

 


 

To Learn more about how we can help you launch new products or increase sales of existing products using influencer marketing please send us a message via our “Contact” page.

 

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