Precog Media consists of an expert team of marketers and advisors with a combined 100 years of marketing experience in paid media, video production, social media marketing, social video, music production and artist development. We treat each of our clients’ business as our own and we love to see our friend’s exceed their business and project goals. Each of our experts below are at your disposal to help in any we can to help your business grow.

Reed Lucas
President and Co-Founder

Professional online marketer with experience growing audience and converting consumers via video sharing, paid promotions and social media. 15 years experience in video and social content production, optimization, distribution, promotion and audience development.  Past clients include Cee Lo Green, Mothership Entertainment Group, Interscope Records, Prosieben SAT1, Fandango and PopsugarTV, Subway, Four Seasons, Breville, House of Blues, Mattel, SeaWorld, Petco, Ford, AARP, Johnson and Johnson, TOPPS, MGA, Pets Add Life, Freshpet, and many more.

Michael Jackson
President of World-Wide Marketing

Michael Jackson has over 20 years experience in the music industry working for Interscope, Blackground Records, Mothership Entertainment, Sony and more. He was instrumental in bring together the records for CeeLo Green’s groundbreaking album St. Elsewhere featuring the top ten single Crazy along with Lady Killer with another smash hit “Forget You”. He is credited with scoring Kung Fu Panda, Sparkle, Date night and the Other Guys. Recently he orchestrated a top 20 (#13) soul R n B record for Porcelan with “Lois Lane” from Made in Memphis Ent. Mike is the President of World-Wide Marketing for Precog Media and leverages his knowledge, experience and connections to craft compelling and successful marketing campaigns.


Rod Zelli
Vice President and Co-Founder

Experienced director of audience development and social media with years of experience consulting and executing on brand strategies for increased awareness, engagement and conversion in the social video industry. Worked with agencies and brands to create effective online video marketing strategies and lead teams of employees to accomplish and exceed goals. Executed strategies for growth within a multi-channel network by supporting top-tier channels with YouTube best practices to increase partner creator and company ad revenue. Cultivated high-level relationships that lead to revenue generating partnerships bringing value to clients and partners alike. Executed all campaigns to successful increases in revenue, awareness, engagement, audience development and more.


Julie Lucas
VP of Social Media Strategy

Profession social media strategist with experience crafting social media strategy for Movies, TV Shows, Music Artists, SMB’s, fashion blogs, influencers and more. She recently helped propel Roc Nation’s Dorothy to a top 10 Billboard single with “Flawless” on with Linda Perry’s Label We Are Hear. More recently she has crafted a winning strategy for Made in Memphis Entertainment’s own Porcelan, helping her achieve top 15 on Billboard’s R n B Charts.


Erin Niemela
Sr. Director of Video Search Marketing

A Portland, Oregon resident for 10 years, Erin Niemela is a video search engine optimization (VSEO) and digital media marketing specialist with more than nine years experience working with Fortune 500 companies, boutique marketing agencies, non profit organizations, celebrities, and various political and business ventures, national and international.  

Ms. Niemela has a Bachelor’s in Liberal Arts, advanced certifications in mediation, negotiation and facilitation, and two years of graduate-level instruction in Conflict Resolution from Portland State University. In addition, she is a stay-at-home mother of two amazing boys, ages seven and 10, and a volunteer art instructor for the Schools Uniting Neighborhoods after-school program for Portland Public Schools. Currently, Ms. Niemela is developing an online art business to license and sell her original mixed media artwork.


Andy Faberlle
Vice President of Strategic Partnerships

An accomplished, results-oriented Sales & Brand Partnership Director with a proven track record of leading efforts in generating revenue through customer/talent relationship management, negotiations and selling strategies. Motivated professional who drives new business by establishing strong alliances with clients and industry leaders to increase market share. Superior understanding of digital advertising, advertising sales, talent and brand partnerships. Excel at turning under-producing individuals into teams that work efficiently and exceed all expectations. Well organized, demonstrating self-motivation, perseverance with the aptitude to achieve both personal and corporate goals.


Tony Novia
Executive Advisor

Multimedia Executive with 20+-year, diversified record of success in TV Development/Production. Web-series Development/Production, advertising, web video, domestic and international music marketing, wireless audio and video content, major-market broadcast radio station management and music programming, TV content aggregation, technology, research, music trade print media, spanning experience across promotion and marketing, sales, strategy, programming, research, operations, and general management. In-depth understanding of cross-platform opportunities with traditional and emerging media. Background includes domestic and international experience at subsidiary of Universal Music (world’s largest record company). Extensive multimedia, multi-format music and management experience at Radio & Records (R&R) a preeminent information company serving key decision makers in music, multimedia, online and broadcast radio industries offering print, Internet, research, convention, and seminar products providing industry executives with access to critical music, strategy and research, including the most comprehensive music-information and airplay data in the industry. Demonstrated success establishing Miami-based radio station for highly respected radio entrepreneur Russ Oasis and auto magnates Alan and Russell Potamkin.


Paul Dinsmore
Business Development

An accomplished executive with nearly two decades of building businesses in cross-platform markets. Comprehensive knowledge of digital media industry including online video distribution, mobile, IPTV and social media. Leadership and experience building online and mobile businesses for early stage companies and major industry leaders. Cross-functional experience in corporate and business development, operations, product, ad sales, content strategy, distribution, marketing and international business. Agile in managing complex projects, highly perceptive, intuitive and passionate in driving innovative ideas. A broad global network and first-hand experience in global business culture having worked in nearly every major media market.


Alejandro Reyes
Executive Producer

Alejandro has over 14 years in the music video and content creation space from his time in London. Experience in producing and directing. From big budget music videos & live multi camera shows to one man filming on tour with high profile artists. Alex is the founder of Roxy Kills Robot which he set up in Venice, CA to work with young artists & innovative technology companies.


Lily Hart
Social Media

Lily Hart is the founder of Hart Social and a member of our extended family here at Precog Media. Hart Social is a boutique digital media agency that specializes in the management of your online presence. From Facebook to Yelp, we take care of your online presence so that you can continue doing what You’re good at.


Travis Safford
Media and Promotions

Worked both as a consultant and a technician for large corporate entities including UPS, Sprint, and Amazon. Travis Worked with hundreds of SMB’s in the same capacity but on a smaller scale. Vast experience as a Field Technician, Outside Sales, and Technical Consultant. Excels in WordPress customization, including PHP and CSS edits. Familiar with Ruby, Python, and Java Scripting as well. Skilled strategist, specifically in social media and PPC management. Proficient in organic SEO and the many things it entails